design with simplexity*

*the relentless pursuit of simplicity to help businesses navigate a complex world

I’m Aisha, a product & experience designer.

San Francisco is my studio;
the global mosaic – my inspiration.

With 13 years of experience across 4 continents, my ethos centers on simplicity; clarity prevails in a world of complexity. My expertise encompasses both startups and large corporations, notably in
Software Tooling, Education, XR, and AI. Inspired by Massimo Vignelli's principle of ‘minimize to magnify,’ I've applied this ethos across product strategy, visual, interactive, and spatial design.

My product design career highlights include leading a design team to launch an educational app for the World Expo and developing the user experience architecture for Connected Spaces, recognized by TIME’s Best Innovation 2022. I’ve worked with companies like GitHub, IDEO, KPMG, and Schneider Electric and I’m committed to design as a tool for positive change.

  • I dive deep into the heart of design challenges, ensuring solutions are not only clear but profoundly resonate with users' needs.

  • I focus on essential elements, stripping away the superfluous to create timeless, impactful designs that provide clarity.

  • I craft with a global lens, ensuring my designs speak a universal language that connects and functions across diverse cultures.

showcase

World Expo Dubai

Objective: An immersive mobile game experience that merges digital and physical worlds. Built on Unity.

Role: Lead Product & Experience Designer. End-to-end product strategy, visual design, interactive design, UX/UI and content. (iOS, Android)

Timeframe: 2020-2021

Connected Spaces Platform

Objective: Cross-interface platform to develop real-time interoperable spatial applications and services for museums, events, and e-commerce.

Role: UX Architect (Web App, iOS App, Unreal Engine Plugin)

Timeframe: 2021-2023

Dash Energy

Objective: 0-1 startup incubation disrupting Fortune 500 energy company.

Role: Sr. UX/UI Designer, Web & Mobile

Timeframe: 2020

IDEO: Amplify

Objective: Empowering social impact initiatives through design thinking, funding, and global collaboration.

Role: Experience Designer: Customer Discovery & Service Design

Timeframe: 2016

expertise

design breadth and depth

Product Strategy & Design

Designing for the human in mind is critical in every step. Prior to tactical visual and interactive design, I work cross-functionally to develop product design goals: from user needs, to market analysis, design principles, to developing a roadmap based on business and user needs.

Interactive Spatial Design

Rooted in graphic design and wayfinding, my path evolved through architecture to the art of crafting user journeys in both 2D and 3D spaces. I leverage motion, and visual feedback to enhance interactions, focusing on AI and XR experiences.

Experiences & Engagement

With a foundation in learning design, I incorporate transferable hard and soft skills into product design. From navigating ambiguity, empathy and facilitation to designing for user feedback loops, progressive disclosure, and gamification.

endorsements

  • Her ability to foster a collaborative spirit across international teams contributed greatly to a unified team dynamic.

    David Carlson, Sr. Omniverse Enterprise Engineer at NVIDIA

  • Her adaptability, empathy, and responsiveness to feedback highlight some of her natural leadership capabilities.

    Wendy Appel, Managing Partner, Trilogy Effect Inc.

  • Aisha's skill in managing multiple projects has increased our team's productivity, fostering a collaborative and motivated work environment.

    Christopher Ategeka, World Economic Forum

  • Working with her was a truly enriching experience that left a lasting impact on my professional growth.

    Aileen Semira Jocson, Magnopus

  • She excelled at translating complex design issues for our Solutions team, enhancing cross-team understanding.

    Daksh Sahni, Magnopus