design with simplexity*
*the relentless pursuit of simplicity to help businesses navigate a complex world
Thanks for stopping by. I’m Aisha, a product designer.
San Francisco is my studio;
the global mosaic – my inspiration.
With 13 years of experience across 4 continents, my ethos centers on simplicity; clarity prevails in a world of complexity. My expertise encompasses both startups and corporate ventures, notably in Digital Creator Tools, Education, XR and AI. Inspired by Massimo Vignelli's principle of ‘minimize to magnify,’ I've applied this ethos across product strategy, visual, interactive, and spatial design.
My product design career highlights include leading a design team to launch an educational app for the World Expo and developing the user experience architecture for Connected Spaces, recognized by TIME as a Best Innovation of 2022. I’ve worked with companies like GitHub, IDEO, KPMG, and Schneider Electric and I’m committed to impactful design as a tool for positive change.
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I dive deep into the heart of design challenges, ensuring solutions are not only clear but profoundly resonate with users' needs.
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I focus on essential elements, stripping away the superfluous to create timeless, impactful designs that provide clarity.
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I craft with a global lens, ensuring my designs speak a universal language that connects and functions across diverse cultures.
showcase
World Expo Dubai
Goal: An immersive social learning digital experience that merges the digital and physical worlds of Expo. Built on Unity.
Role: Lead Product Designer. End-to-end product strategy, visual design, interactive design for UX/UI and content (iOS, Android)
Timeframe: 2020-2021
Connected Spaces Platform
Goal: Build a platform that accelerates the development of real-time interoperable spatial applications and services for museums, events, and e-commerce through an iOS, web, and Unreal plugin.
Role: UX Architect (Web App, iOS App, Unreal Engine Plugin)
Timeframe: 2021-2023
Dash Energy
Goal: Help co-founders from Fortune 500 energy company disrupt their own business from zero to one. Challenge statement: “how might we help medium businesses optimize their energy costs with minimal effort while delivering maximum value to businesses, brokers, and suppliers?”
Role: Sr. UX/UI Designer, Web & Mobile
Timeframe: 2020
IDEO: Amplify
Goal: Refugee Education. How might we improve education and expand learning opportunities for refugees around the world? IDEO partnered with UNICEF, UNHCR, and our challenge winners to help these refugees learn new skills and gain access to quality education.
Role: Customer Discovery, Service Designer
Timeframe: 2016
expertise
product design breadth and depth
Product Strategy
Designing for the human in mind is critical in every step. I work cross-functionally to develop product goals: from user needs, to market analysis, design principles, and helping to develop a roadmap based on business objectives.
Interactive Spatial Design
Rooted in graphic design and wayfinding, my path evolved through architecture to the art of crafting user journeys in both 2D and 3D spaces. I leverage motion, and visual feedback to enhance interactions, focusing on AI and XR experiences.
Learning Experiences & Engagement
With a foundation in teaching design, I incorporate transferable hard and soft skills into product design. From navigating ambiguity, empathy and facilitation to designing for user feedback loops, progressive disclosure, and gamification.
